Roberlo DNA
Our formula
(Experience +
Research) x
Proximity
The Roberlo company history began in 1968 in the hands of Mr. Llorenç Juher, who started what today is a leading multinational company in the car refinishing and industrial coatings sector.
Our products are developed in the Crom Techno Center lab, which has extensive facilities and the best technology to create the most advanced solutions.
The decentralized service offered by Roberlo subsidiaries around the world allows us to provide direct and personalized attention to give the best service to our customers.

Changing Color Values
Trust
Alliance
Long term
Leadership
Teamwork
Family
Quality
Innovation
Solutions
Ethics
Service
Flexibility

Training
the key to progress
The training of sector professionals has been part of our identity for many years.
Adapting to change and evolution has allowed us to adjust to the customer.
Learn with the best professionals:

Ferran Casas
Ferran has been an Auto Bodywork Technician at Roberlo for 20 years, during which he has traveled around the world training hundreds of bodywork specialists and discovering different working methods. The value of personalized service is one of the most important aspects of his work.

Jèssica Rodríguez
Jèssica is a Colorist Technician and is part of the color team at the Roberlo CTC. She has been working with us for 8 years. Jèssica is passionate and greatly motivated to continue learning. Her great communication skills allow her to publicize our internal knowledge to clients and collaborators alike.

Àlex Serrat
Alex is part of the technical assistance team at Disolac, Roberlo’s industrial division. He has several years of experience in the industrial bodywork sector, so he is familiar with the way these type of bodyshops work and he can offer the most effective solution to address the user’s concerns.

Jordi Juan
Jordi is a Project Manager at Refinish, for Roberlo’s automotive paint division. He was educated as an economist, specializing in international trade for the chemical industry and he has more than 8 years of experience in the paint sector. Jordi is a chemical engineer by profession, and a technology and innovation enthusiast, which motivates him to work every day to achieve innovative solutions for the sector.

David Serrano
David is the Color Technology Manager at the color department. A chemical engineer by training, all his work experience has been linked to paint and color, either from the chemical side, in product formulation, or the physical side, in color analysis and design. She lives her work intensely and attempts to disseminate this among her collaborators.

Marc Mera
Marc is an Auto Bodywork Technician and passionate about everything that surrounds this world. Marc has extensive knowledge of bodyshop dynamics as well as the different repair processes.

Sergio Givica
Sergio is Product Manager at Disolac, Roberlo’s industrial coatings division. He is a chemical engineer by profession, and a technology and innovation enthusiast, which motivates him to work every day to achieve innovative solutions for the industrial sector.

Daniel Alemany
Daniel is a Colorist Technician and is part of the color team at the Roberlo CTC. He has been working with us for 5 years. Daniel is a positive, dynamic, and results-oriented person. Without a doubt, characteristics of his past as a professional athlete have helped to forge who he is, making him an interesting contribution to the team.

Ismael Morell
Ismael is a specialist in the development of anti-corrosion systems for the protection of metals and an expert in the design of methods for assessing paint system compliance with specifications. In addition to being a chemical engineer, he is a Frosio inspector and technician.

Joan Ruiz
Joan has many years of experience in the auto bodywork sector. Joan is enthusiastic about technical training in the sector, helping bodywork specialists and painters with their doubts and application techniques.

Jordi Simón
Jordi is an Auto Bodywork Technician at Roberlo and likes to contribute the knowledge he has acquired over more than 20 years in specialized bodyshops. Thanks to his extensive experience, he has a strong understanding of bodyshop dynamics, which gives him an advantage when it comes to training.

Àngel Magin
Àngel has 20 years of experience in Roberlo’s technical support service and for the last 4 years he has specialized in the industrial paint sector.
His main characteristic is his great ability to understand the needs of users and offer the best solutions and processes to solve them.
4 reasons to grow with Crom Campus:
Methodology
Materials always kept up to date with the latest developments in the sector.
Specialties
Practical examples and real cases of applications in auto bodywork and industry.
Certificates
Trainers with extensive experience actively working in the sector.
Evolution
Digital platform with self-paced access from any device and at any time.